How We Got Here


We are very excited about the launch of JACKLYN AND LEANNA, our lifestyle brand. You will be able to shop our favourite products, read about what we're up to and get an insider view into our world.

How did we get here? From full time jobs, to living out our dreams of starting a business together, and now creating a brand. We've evolved so much and we're thrilled about what's to come. 

It all started back in 2009. We were living together in Toronto. We had moved there with big dreams and hopes of starting a company and working together. Although, after a few years our journeys led us separate ways. Jacklyn moved home back to Montreal, while Leanna stayed in Toronto.

Jackie ended up starting a photography blog which landed her a social media position for a Playboy company and eventually Michael Kors. Travelling to L.A and NYC, she was able to get hands on experience and make a ton of connections in the entertainment industry.

At the same time, Leanna was working in the social media and events industry in Toronto. She made a ton of connections in the reality tv world and it eventually led her to an opportunity where she was asked to manage a free lance social media contract... one contact turned into another contract and another contract and a light bulb went off.

After years of trying to work together but feeling like it may never happen, this was our lucky break. Call it fate, call it the universe, we knew this was our opportunity to finally live out our dreams. Ironically, this wasn't something we had prepared for and we had always thought we would end up in the same city. 

Looking back now, we realize that  Leanna staying in Toronto was a huge part of the bigger picture and a major blessing in disguise. Not only were we able to infiltrate two markets (Montreal and Toronto), this allowed us to grow as individuals while sharing a common dream.

If there's anything you need to know about us it's that we used to be inseparable. Simply put, we are two halves to a whole yet completely and uniquely individual. Even though we are twin sisters PURELY by chance, we are best friends and business partners BY CHOICE. 

June 2014, we quit our jobs and our baby Social Movement was born. The goal was to help businesses and brands use social media as a means to promote their companies and reach people on a global scale, for a fraction of the price for what print media and marketing services cost.

Our slogan has always and will always be "Evolve or Dissolve". This term is our brand motto and as social media has evolved, so have we. Our services, business model and goals evolve as social media does.

That's where starting our brand and shop comes into play. The same way we have marketed our clients, we have marketed ourselves and it's been quite successful for us. The rise of our following has enabled us to start our blog, share our tips and tricks and life secrets with all of you.

We are also so proud to bring you SHOP JACKLYN AND LEANNA, an e-commerce site where you can purchase our favourite products that we have discovered on our journey with Social Movement.

A huge thank you to everyone who has been following us from the beginning and our new followers who have just joined us on our journey. We hope that our content and story inspires you. What we have learnt is that you can do anything you set your mind to. 

Lots of love,

Jacklyn and Leanna <3